VIEW PROJECT
ecentral
BRANDING
PROject info

eCentral is a brand new residential building by RioCan located right across the street from RioCan's Yonge-Eglinton Centre - home to great shopping, dining, and entertainment. eCentral’s brand was built from scratch. I created the logotype and then designed the brand guidelines. Inspired by architecture and geometry, the art direction unveiled the brand while maintaining its identity.

roles

Branding
Art Direction
Design

details

Client : RioCan
Agency : Blackjet
Year : 2019