VIEW PROJECT
ecentral
BRANDING
PROject info

eCentral is a brand new residential building by RioCan located right across the street from RioCan's Yonge-Eglinton Centre - home to great shopping, dining, and entertainment. eCentral’s brand was built from scratch. I created the logotype and then designed the brand guidelines. Inspired by architecture and geometry, the art direction unveiled the brand while maintaining its identity.

roles

Conception
Branding
Design

details

Client : RioCan
Agency : Blackjet
Year : 2019